I bet you've heard of SalesForce, and Microsoft Dynamics, CiviCRM, and a whole host of other CRM systems that can plug into your Drupal website?
Yes? Well, have you ever thought of building a CRM within your Drupal website, using Drupal contributed modules, entities, and fields? It's a great solution for small to medium enterprises that want to keep control of all of their data and can't afford the price of commercial CRMs.
In this presentation, I'll walk you through the steps needed to create a CRM using Drupal 7 and RedHen.